I think there is a time and a place for everything - even a little ridiculous name calling on occasion - depending upon who might become offended. I'm not likely to say, "How's the weather up there, fat boy?" to Shaquille O'Neal. Nope, not appropriate and possibly very dangerous. My medical insurance would probably not cover my expenses for those injuries.
As an editor of a website that criticizes the Watchtower Society, but not individual JWs (unless they happen to be part of that seven man rotation in Patterson or a historical member of the Society), I want to draw in and welcome as many current, recently past, and hopefully wavering JWs that I can. Calling them names, making fun of their magazines and buildings - unless done in something that is clearly supposed to be parody or satire - will chase them away and brand me and my website as "anti-Christian" or "anti-Jehovah," which is not the case.
So here, yes, we should all be used to the funny names and the often biting, harsh, and well-written humor we find here. JWs who come here to find support for anything the Watchtower teaches or supports have come to the wrong place. If they're going to be offended by a few funny names for their ridiculous cult, they deserve to go away and hide from reality and live their miserable lives unloved and unwanted - and without a smile on their face.
JV